BabyMoon Family

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2024 Year in Review for BabyMoon Family

Bryan McColgan, MD

In the era of Spotify’s Unwrapped, it is time for BabyMoon Family’s 2024 year in review.

BabyMoon Family was officially founded on August 23, 2024 as an LLC in California, so 2024 is the first full year that I have been writing, researching, and generating content on assisted reproduction for queer people.  

2024 will also be my least year working on BabyMoon Family part time.  I am planning on quitting my day job and focusing on this venture full time during the second half of 2025.  Of all my previous academic and work accomplishments, BabyMoon Family is the thing I am most proud of, and I want to see what I can make of it when I focus on it 100%.

2024 Metrics

Without further ado, here are the BabyMoon Family year in review metrics for 2024:

I would love to share insights from the BabyMoon Family website (www.babymoonfamily.com), but I only installed Google Analytics in November 2024, so stay tuned for website metrics next year.

2024 Most Read Articles

I also wanted to highlight my top 5 most read articles based on Medium’s metrics:

  1. Denmark’s New Surrogacy Laws

  2. Thailand is Reopening for International Surrogacy 

  3. Argentina May Ban International Surrogacy

  4. Gender Roles, Gay Parents, and the Impact on Children

  5. Gay Dads are Close to their Adult Children

2025 Goals

Since I will be focusing full time on BabyMoon Family starting in 2025, I want to set some SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound).  After all, if this is going to be my full time job (fingers crossed), I should treat it like every corporate job I have ever had and have these types of goals in mind for planning and execution.

My first goal revolves around my writing.  I really enjoy writing, and I believe there is a dearth of well-researched writing about assisted reproduction for queer people, especially outside the United States.  With this in mind, my first goal is to get a literary agent who is interested in my work and will advocate for me to get a book deal.  I know this is a challenge given the financial climate of the book industry these days, but I really believe that this is the best way to help BabyMoon Family and myself get the credibility and visibility needed to continue to grow this venture and help as many people as possible.

My other goals for 2025 are a bit SMART-er and include:

  • >50 articles focusing on topics that have performed well in my 2024 metrics, including international, non U.S. surrogacy policy and scientific research on queer parents.

  • >15 interviews with queer dads who navigated non-traditional surrogacy journeys in the U.S. and abroad.  I think this would be an interesting contrast from my husband and my journey, and I want to connect more with other queer dads and hear their stories.  

  • >5,000 social media followers with >50,000 accounts reached across all platforms.  This is a huge increase, but building this following is essential to continue to share information and help people all over the world.

  • Launch of the BabyMoon Family Matching Platform with >500 users.  This platform is the future of BabyMoon Family in terms of being a profitable enterprise, and I don’t want to delay its launch another year.  You can read more about the vision for the platform in a previous article (https://www.babymoonfamily.com/original-articles/queer-matching). 

So, that’s the BabyMoon Family 2024 year in review and 2025 look ahead.  I am focused on making BabyMoon Family a success so that I can continue to write and help as many queer people as possible have children through assisted reproduction.  

Happy new year to all intended and current rainbow families, and I am excited to continue the amazing BabyMoon Family venture into next year and beyond.